Twilio to Acquire Segment for $3.2 Billion

Issue 40

10.13.20 - The world of SaaS has come on the radar of the mainstream this week, specifically cloud communications platforms. What does that even mean? Literally almost everything is in the cloud, or more literally, just an AWS connected rack mounted server. Tech companies seem to love to sprinkle in these mantras and speak like management consultants to pique the interest of overly educated venture capitalists who love to roll around in a puddle of corporate syntax.

Twilio is essentially a platform that helps organizations unify their omni-channel communications. In other words, customers want to engage with companies on their terms through their desired mediums of communication, whether that’s Facebook, Twitter, LinkedIn, email, text message, a website, WhatsApp, Instagram, or even smoke signals - You get the idea.  Twilio helps companies manage all of these different mediums of communication in one place and is valued at almost $50 billion, while posting over $1 billion in revenue in 2019.

Twilio announced yesterday that it’s acquiring Segment for $3.2 billion in stock (Segment is a customer data infrastructure company). Twilio’s stock jumped 8% upon the announcement. Segment helps companies manage and understand the data that is collected from customers. As you can imagine, connecting data management to a unified communications infrastructure could transform Twilio into Salesforce on steroids.

Source: Brookfield Brief