The Sprint Deal, An Iconic American Brand Is Dead

Issue 30

08.03.20 - Sprint was once an iconic American brand and corporation, but the brand will no longer be in existence. T-Mobile, which closed its $30 billion merger with Sprint in April, retired the Sprint brand earlier today.

"I want to acknowledge the Sprint history and its 120-year legacy that is now part of our legacy as we launch into this new era," said Mike Sievert, T-Mobile CEO in a statement, "We did it! Another historic day for new T-Mobile!"

The merger, which has been in the works for awhile now, means the end of iconic wireless carriers long corporate history and brand, but it also puts an end to several harsh decades of failure and being on the verge of bankruptcy.

Though it was once one of the premier wireless providers in the country, Sprint's mistakes made it fall behind many of its larger rivals i.e. Verizon and AT&T. Sprint would have gone on to struggle to stay afloat, without T-Mobile, and could very well have ended in bankruptcy court, something even Sprint began to hint at during its tumultuous run.

Back in February, a federal judge ruled in favor of allowing Sprint and T-Mobile to merge. Verizon, AT&T and the ‘new T-Mobile’ are now roughly equal in the number of customers they maintain and overall network performance.

Merging the two wireless carriers will not be an easy task, as they use different technologies within their networks, but with time the two should be able to integrate and boost T-Mobile as a major rival to Verizon and AT&T.


Source: NBC News