SugarCRM Takes Aim At Salesforce

Issue 33

08.24.20 - On the acquisition front, Node just got picked up by SugarCRM for an undisclosed purchase price. The deal helps Sugar take better aim at the big players by positioning them to have predictive capabilities in helping organizations manage their sales data. Node brings a ton of Artificial Intelligence talent to the table. Marketing and sales are becoming incredibly more nuanced as software goes further in helping companies to build better account-based marketing campaigns to leverage all the data at their disposal to help professionals maximize their time where it matters most.

This effectively makes the company a viable threat against leaders like Adobe and Salesforce. Solutions that also offer some of these capabilities, but have grown less agile in the evolving space.

Source: TechCrunch