Netflix Ubisoft Partnership

Netflix has been experiencing a rough year as the well-known streaming service announced in April that its decade-long streak of subscriber growth had finally come to an end. The news causes a significant loss in investor confidence and resulted in the company losing more than half its total market valuation since April. The solution? Invest more into gaming.

Netflix has announced a new partnership with Ubisoft, a popular European gaming developer with several AAA video game franchises such as Assassin’s Creed, Far Cry, and numerous Tom Clancy games.

The games that Netflix intends to develop with Ubisoft will consist of three games that will all be available on mobile devices and will be available exclusively to Netflix subscribers. Ubisoft has stated that this partnership will allow the company to test the waters in various markets that have previously been untouched by the company.

Netflix has already been within the gaming industry for about a year now as the company has already launched 28 games, however, the company has been struggling to convert its massive subscriber base of 220 million into regular gamers, the company only sees on average roughly 1.9 million daily users across their current mobile games.

Source: Financial Times