Google has agreed to pay $391.5 million in a settlement over illegally tracking the location of its users. The case began with allegations from 40 states which was led by Oregon and Nebraska arguing that the company continued to track the location of users despite the location feature being turned off.
Iowa Attorney General Tom Miller Stated, "When consumers make the decision to not share location data on their devices, they should be able to trust that a company will no longer track their every move."
Government officials are seeking that Google and similar companies act with greater transparency regarding location tracking by providing consumers with various options and a clear explanation as to when and why their location is tracked.
Data privacy has been an ongoing issue with numerous tech companies recently as consumers have been demanding greater control over what data is collected and what it is used for.
Source: Wall Street Journal