01.25.21 - Google recently stated that it had been pushing forward on its efforts and had made significant progress on building an alternative to third-party cookies that are more private for users browsing on Chrome.
Third-party cookies are mainly used by companies and marketers to track the habits and tendencies of users online. Many users have complained about the ability of these companies to track their searches and habits online, and Google responded by stating that third-party cookies will be phased out in the next few years.
Across the Atlantic, however, the UK’s competition watchdog recently announced that it had launched an investigation into Google’s efforts to remove third-party cookies and other functions from its Chrome browser, due to concerns that doing so could curb competition in digital advertising.
Source: Wall Street Journal