Game On

Issue 37

09.21.20 - Recently Microsoft launched its new cloud gaming service, xCloud, as the competition within the gaming industry with Sony begins to heat up. The service is priced at $1 for a new users’ first month as an effort to attract a broad number of users who game casually. Subscribers to Xbox Game Pass Ultimate, priced at $14.99 monthly, will be able to play just under 200 games via the cloud on Xbox consoles, as well as on Android devices and PCs – making it possible for subscribers to play without a console.

This launch in 22 countries marks a huge shift for Microsoft into cloud gaming and sets up xCloud to compete directly with Sony’s PlayStation Now, but PlayStation Now is not available on mobile devices.

Microsoft also recently announced that the Xbox Series S will go on sale in November for $299.99, with the Xbox Series X priced at $499.99. Sony will also sell the PS5 for the same price tag as Microsoft’s upcoming Xbox Series X. Although many people debate over the hardware of both companies’ consoles, the true competition is in the production of in-house games.

This is an incredibly important fight for Sony as gaming is its main source of revenue, but the gaming industry is hot due to increased demand from consumers stuck at home during the pandemic. Sony needs to leverage its reputation for in-house game production, whereas Microsoft is betting on offering users new to play through xCloud at low prices to give it an edge.

Source: Financial Times