DoorDash is starting a dedicated alcohol delivery service, pushing full speed into into non-food categories as the battle for on-demand delivery heats up with Uber and Instacart.
DoorDash will offer beer, wine, and spirits through the DoorDash Marketplace in 20 states and Washington, D.C., as well as Canada and Australia. Customers will be able to order alcohol selections from grocery stores, restaurants and other local vendors through a new “Alcohol” tab in the DoorDash app.
This move gives DoorDash a great opportunity to expand it’s margins and sales, cities saw alcohol delivery explode during lockdowns as municipalities relaxed restrictions. DoorDash expects order increases to grow by 30% giving it a stronger foothold in a delivery market where it already holds a 57% marketshare.